Morana Mamic- “Style is not important, we just care about the brand”

9:49 AM


Morana Mamić is one of the most influential Instabloggers in Balkan region. Amazing style, contagious energy and inspiring captions are trademark of this successful entrepreneur. Even though she doesn't like talking about her job, she’s a CEO of fashion brand One and Only London. Main pieces of her collections are oversized shirts, blouses with interesting patterns and summer dresses. Throughout her photos, you can feel her positive energy and it’s pretty clear that this beautiful woman is living her life to the fullest.

Being honored that I can share with you two columns that Morana wrote, I’m sure that you’ll get why she’s so famous among Instagram users. Also, if you find her photos interesting, make sure to follow her! 


Petite Malle bag


After a magical trip to Scotland I've returned to the even more magical reality in London… or maybe even the Arabian Emirates? Walking through Knightsridge you can’t see anyone except fat rich Arabs! After writing this sentence, I can already imagine Islamic Community, Community of fat people and fast food lovers killing me, however, dear people, that’s reality. Don’t get me wrong, they don’t bug me, until those fat guys start pushing me and pant to my head around Harrods, which is their “second home”, well it’s mine too. Namely, carried away with the mantra “only the sky is the limit” I've decided to buy myself a Petite Malle Louis Vuitton bag. After half an hour of trying it, just when I wanted to give my poor Visa, I caught a sight of a bearded Arab who’s ass has covered almost two square meters of the Louis Vuitton shop. An extremely kind seller took my card while the other immediately started packing up the bag and the third seller told me to sit down and that he will get me a glass of champagne. I sat next to the bearded fat guy. He was looking around not very interested, cleaning his teeth with the Harrods coasters in one moment and typing on his phone in the other. In that moment, the kind seller comes up to me and says: “Sorry miss, but your card has been declined.” As he told me that, a cold sweat has showered me. The seller, now with a wry smile, tried swiping my card again. That little machine threw out a little paper with a big DECLINE on it. Seeing that, I've drank my champagne as fast as I could and right in the moment when I wanted to say I have a no limit Visa, that fat Arab farted as loud as he could. The fancy English seller didn't even blink, and I, annoyed by my Visa being declined, turned around to the Arab and asked him: “With your delicious champagne, do you need toilet paper too?” And that’s how my poor Visa died in the Louis Vuitton shop, while the Petite Malle bag will be worn by some other Arabian lady whose husband is that rich that he can fart freely in the middle of Harrods…


Style is not important, we just care about the brand

Most of my life I was surrounded by women who played a game “Style is not important, we just care about the brand”. “The rules” of the game were pretty simple. "The leader of the herd" would first buy a designer bag or any other clothing item. With that, she would basically give “homework” to all the other "sheep" from the herd. Their new move would be running to the web shop and buying the exact same pieces. The speed of Net-a-porter’s delivery dictated the dynamic of the game. How I wasn't able to keep up with the game because I didn't have that much money, and fake pieces didn't look legit, I was forced to create my own “rules of the game”. I started designing clothes, bags and accessories for myself. When the players realized that they can’t buy my clothes on Net-a-porter, they started asking me where I bought my super cool designer pieces. I admitted that I've created them for myself. Then they mocked me in the most terrific way. I decided that I would end our friendship, but for the end I came up with a bizarre game in which I was dictating the rules. I designed a few blouses, dresses and coats, and my dressmaker sew them. In my wardrobe I had a few designer pieces from where I took off the labels and sew it on MY designer pieces. I called all my “friends” and said that my good friend came a few days ago and left cool clothes, so if they want to see it, they can come to my place. The leader of the herd first came up and bought “the best” pieces. By the end of the week, every sheep from the herd came and bought something, however only one vest wasn't sold and the reason was, because I didn't have any more designer clothes from where I could take the labels off, so that one left unlabeled. Today, this vest is labeled as One and Only London- my brand!

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